A couple of weeks we let loose our first lab project into the wild, a news aggregator service which we called TheLadHut.com – This was intended to allow our team to test a number of ideas; automated content consumption, creation and publication.
So what have we learned?
Well, quite a lot actually. Since the site was made live we have been tracking it through Google Analytics and Google Webmaster allowing us to capture rich visitor data.
Over 80% of visitors have been through organic search via Google with the remaining numbers being made up by referrals on social media (Facebook/Twitter).
In terms visitor behaviour we noticed that the bounce rate was lower than we had expected and visitors were likely to view other pages that offered related content before leaving the site.
Sharing of content wasnt as expected, the level of shares was considerably lower than we thought. Perhaps a lesson learned could be to focus specific attention around the social sharing integration and introduce an improved user experience.
As with all our lab experiences we will leave the site running however we wont be focusing our time and attention on it unless we receive specific requests. Its been an interesting experiment for us and we’ve certainly taken away a lot in a short amount of time.[/vc_column_text][/vc_column][/vc_row]