The Lad Project
One of our aims of 2015 for was to publish new ideas and initiatives within ‘Labs’. The intention is that we will publish our pet projects into the wild so that these can be used by other entrepreneurs or hopefully trigger new ideas.
Our first Labs project is a news aggregation service which our team developed and launched during a lunch break (over a prawn sandwich!). We decided to build a standard framework which could be applied to any news type or genre. For the purpose of the experience we completed some market research to see which vertical we’d like to explore. We decided on aiming at the 18-30 male segment given the wide acceptance of similar sites.
Based on a MySQL and PHP framework we already had our environment up and running so we decided to use this as the foundation technology.
We configured a couple of cron jobs to poll each news source on a periodic basis then stored the results in our database. For the purpose of the project we decided to use publicly available RSS feeds.
Once we had consumed the data and stored the objects locally we then made the posts available on the front-end. As each post is published we then push out to Facebook automatically.
Voila! The Lad Hut was and running within an hour and after a couple of days we’re already seen a few hundred visits.[/vc_column_text][vc_single_image image=”3351″ img_size=”full” img_link=”http://www.theladhut.com”][/vc_column][/vc_row]