Responsive site launch for Cheshire based CB Interiors

[vc_row][vc_column width=”1/1″][vc_column_text]We are pleased to announce that we launched a new responsive site for one of our clients over the weekend. CB Interiors are a Cheshire based Interior Design company and have established a strong brand over their 30 years in business. Their original site had not been updated since its release back in 2010 therefore it was due a face lift.

Approach

One the key objectives of the project was that the existing rich content which has allowed CB Interiors to rank highly in search engines (Google, Bing) was migrated across to the new platform. All existing links and URL structures needed to also remain in place.

Before our team started design work we performed analysis on the ‘as is’ including which content worked well and that which would be improved.

In terms of the UX (user experience) CB Interiors wanted to completely re-design the experience for users and especially support those on mobile/tablet devices as they make up 42% of average visits (over an average month). We worked with CB Interiors and designed a number of wire frames and dynamic rich prototypes.

Launch

The deployment of the responsive site was completed in very timescales to coincide with planned marketing initiatives, from initial review to deployment in 5days.

To date the site has seen an increase in browsing times, increased mobile conversions and reduced server load due to improved database changes.

The design
See the new design below or visit the CB Interiors website here[/vc_column_text][vc_single_image image=”3269″ img_size=”full” img_link=”http://www.cbinteriors.co.uk”][/vc_column][/vc_row]