[vc_row][vc_column width=”1/1″][vc_column_text]Inspired by a recent trip the Lake District and reviewing the multitude pictures i’d taken i thought it would be a good introduction into using featured background images on digital experiences.
Historically digital experiences have been designed with a minimalist perspective in mind not only because a cleaner, simple design works but also due to bandwidth limitations.
With improvements in internet connectivity, faster clients (desktops, tablets, mobiles) and HTML5 its now possible to provide a more creative experience with rich imagery which otherwise wouldn’t be realistic.
Companies did explore and use Adobe Flash which provided a rich experience however the Flash based technology is being phased out due to adoption of HTML5 and the lack of support on Apple based devices such as the iPhone and iPad.
The use of rich imagery for featured backgrounds is starting to be adopted by many online brands and used to great effect. Whereas the early adopters tended to be high-end retailers such as luxury brands and jewellery stores the focus is now shifting to other domains.
A featured background can engage the user so they are completely consumed within the experience.
We’ve put together an example of how we believe a featured background image could be used, this prototype is based on a simple design for a home/landing page. The focus of the design is to eventuate the image so the content fits with the context of the image.
Social media links and integrations are included on the top of the page so that users can engage through the social media channels.
Forecasts provide the user with a weather forecast for the current day and tomorrow with links to view a more detailed forecast.
The news section provides an up to date news stream of the latest posts from the site.
Finally the bottom three footer sections replicate the links from the top menu navigation providing links to Hotels, Activities & Weather.
We hope you like the prototype design, if you’d like more information on our prototypes or if you would like our team to assist with any prototyping activities please get in touch.[/vc_column_text][vc_gallery ids=”3188,3190,3191,3192″ type=”s”][vc_separator icon=”star”][vc_column_text]Get in touch we’d love to hear from you[/vc_column_text][vc_contact_form form_email=”firstname.lastname@example.org” form_name_field=”required” form_email_field=”required” form_phone_field=”required” button_type=”primary”][/vc_column][/vc_row]